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One connected system for real estate: website, CRM, Max AI and channel manager.

Real estate · One connected system

A website, an agentic CRM, an AI assistant and a channel manager. All connected.

Everyone has AI. Ours runs your whole stack: the website that brings leads in, the CRM that works them, Max AI on both sides, and the channel manager that publishes your listings everywhere. One system that speaks with itself and with the services you already use.

Book a demoSee it live on sir.mu ↗
sir.mu listings page with the Max AI search box and a filter bar: buyer profile, transaction, region, city, price range, type, bedrooms and amenities
A sir.mu property page on a phone with the agent bar pinned to the bottom of the screen
+37%Sales uplift the connected system is built to deliver
1Record per listing and per contact, in one place
~1 sPage load on the website, on a phone or a laptop
4Products, one stack, speaking with each other and with Outlook, Gmail and the portals

01Real estate website

A website built to convert, and to be found.

Designed for mobile and desktop, loading inside a second, and structured so search engines and AI assistants can read every listing. Every enquiry lands in the CRM with the property and the form it came from already attached.

sir.mu listing cards showing 664 properties, each with photo, bedrooms, interior and exterior areas, price, and the agent marketing it
01Listing cards carry the agent, the price in the buyer’s currency and everything needed to shortlist.
A sir.mu property page for Fairway Paradise with a full-width gallery, view all photos, and a Request brochure button
02The listing page does the selling: full gallery, Request brochure at the top, the agent pinned alongside.
sir.mu listings page on a phone with the Max AI search box and a horizontally scrolling filter row
03On a phone it behaves like an app. Filters scroll sideways, the agent bar stays one thumb away.
A campaign landing page for the Mauritius Sotheby’s International Realty European roadshow in London with a Reserve your place button
04Landing pages for campaigns and roadshows, each with its own form feeding the CRM.
The region filter on sir.mu opens a clickable map of Mauritius divided into north, south, east, west and centre
05Nine filters with live counts. The region filter is a map of the island.
sir.mu new developments page listing 60 developments with For sale, For rent, Built up and Off plan filters
06New developments, filterable on their units, with their own enquiry form.
sir.mu Our agents page with portraits of the team from the Black River and Grand Baie offices
07Agent pages, the journal and buyer guides that answer the email before it is sent.
663Listings live and searchable on sir.mu
3Languages: English, French, German
9Filters on the listings page, every option counted
0Full page reloads while browsing
Discover it live on sir.mu ↗Mauritius Sotheby’s International Realty, the first website on the connected stack. Figures as of September 2026.

02Real estate agentic CRM

A CRM your agents will love.

Listings, leads, sales and rental deals, nurturing, email and voice, in one place your agents actually open. Built around how real estate works, not around a generic sales funnel.

Nurturing
Manage your funnel items
New Item
Search items… Status 1 Views Kanban List Grid12 items
Inquiries 12Pre-funnel
Website enquiry · RS1007 Fairway ParadiseFresh
Camille Aubert
sir.mu · Property enquiry 2h ago
Convert
Roadshow RSVP · ZurichFresh
Lukas Brandt
Landing page · RSVP form 5h ago
Convert
Brochure download · RS2210Needs Attention
Priya Ramdhany
sir.mu · Buyer guide 14h ago
Convert
New Lead 3
OHOliver HayesRS1007 · Nurturing
Villa on a golf estate, west coast
NP Nina 1d
SMSofia MarchettiNo property yet
Asked whether foreigners can buy under IRS
YL Yann 1d
Contacted 5
DODaniel OsmanRS1462 · Nurturing
Beachfront penthouse, Pereybere
NP Nina 3d
Drag a card here, or change the stage on the card
Engaged 2
ELEmma LindgrenRS2210 · Nurturing
Off-plan apartment, Haute Rive
RG Ravi 6d
Drag a card here, or change the stage on the card
Property Viewing 1
HBHugo BernardRS1188 · Nurturing
Viewing booked · Saturday 10:00
YL Yann 8d
Drag a card here, or change the stage on the card

Nurturing funnelInquiries arrive on their own from the website, the portals, your inbox and Max AI. Convert pulls the contact, the source and the property into the funnel, so nobody retypes what the form already said.

Listings management

Photos, description, classification, layout, address, amenities and assignment on one record. Status is the switch that publishes it.

Leads management

Every enquiry from your website, the portals, your inbox, brochure downloads and Max AI lands in one tray with its source and property attached.

Sales and rental deals

Two funnels, because a two-year tenancy is not a villa sale. Offer to closing on one, application to move-out on the other.

Every property type

Residential, commercial, land, off-plan and built-up, for sale and for rent, with schemes, tenure and foreign-buyer eligibility recorded properly.

Connected to your inbox

Outlook, Gmail and more. Send from the record under your own address, with every send logged against the contact and replies back in your inbox.

Nurturing, email and task automation

Flows that keep working a brochure download that went quiet or a lead parked for later, then hand the person back to the agent the moment they engage.

Voice to CRM

Talk to Max in the car. It enriches the profile, adds notes, creates contacts, records meetings and moves the card to the right stage.

AI content and translation

SEO-friendly listing copy drafted by AI, then translated to English, French, German or any language you choose, from the same record.

LeadsCloser Products list: 2,785 listings with reference, language, price and Draft or Active status
01Products: your whole inventory. Draft or Active is the only switch that publishes a listing.
A LeadsCloser product record with Details, Channel Manager and Inquiries & Deals tabs, English and French language versions, and 66 photos
02One record, three tabs: Details, Channel Manager, Inquiries & Deals. Languages side by side.
Amenities on a LeadsCloser product record grouped by exterior, parking, cooling and ventilation, interior and appliances
03Amenities, lifestyle and classification tags are the website’s filters. Fill them once.
LeadsCloser Sales Deal funnel in Kanban view with Offer, Due Diligence, Closing and Closed Won stages
04Sales Deal: Offer, Due Diligence, Closing, Closed Won. Rentals run on their own track.
LeadsCloser email templates in the client’s branding: monthly mailer, buyer guides in English and French, and a conversation summary
05Templates in your branding with merge fields, sent from the record and logged on the contact.

One place to manage it all.

The website is only the window. You maintain a property in the CRM and the website shows what the CRM says is ready. Sold or withdrawn is recorded here too, which is why a listing appears, why your name is on the card, and why a lead lands in the right inbox the moment it arrives.

03Max AI assistant

One assistant, two sides of the desk.

On your website, Max answers every question and shows properties in the chat, trained on your listings and your knowledge base. In the CRM, Max helps agents and back office staff do the same work in a fraction of the time.

On your website

For buyers, tenants and vendors, in their language, at 2am.

  • Showcases matching properties inside the conversation
  • Answers buying, scheme and residency questions from your knowledge base
  • Sends brochures, sets alerts and books viewings
  • Hands over a warm lead with the whole conversation attached
Max AI
Online · trained on your listings
Live demo
Buyer’s guideNew listing alertsBook a viewingTalk to an agent
Powered by LeadsCloser

In the CRM

For agents and back office admins, by voice or by text.

  • Updates contacts and records by voice or text
  • Navigates the CRM and fills forms for you
  • Creates contacts, finds products, shows campaigns
  • Records meeting notes onto the fields automation actually reads
The Max AI panel inside the CRM with suggestions to navigate to contacts, create a contact, search for a product or show campaigns, and a voice toggle
Voice to CRM

“Add a note to Camille Aubert: viewed the Grand Baie villa, loved the garden, worried about the drive to school.”

→Note added to the contact, linked to the property.

Voice to CRM

“Her budget is two and a half million euros, north only, and she wants a pool.”

→Budget, region and must-haves written to the profile fields.

Voice to CRM

“Move her to Engaged and remind me to call on Thursday.”

→Card moved on the nurturing board, task created for Thursday.

Every conversation Max has on the website is stored in the CRM, timestamped, with the properties the visitor clicked, so an agent opens the call already knowing the question.

04Channel manager

Publish once. Everywhere.

Connect your listings to the platforms that matter and stop rekeying. One record in the CRM goes out to every channel, and the views come back to the record. More platforms are added to the channel manager upon request.

Product record

RS1007Fairway Paradise
Status
Active
Photos
25 · cover starred
Languages
EN · FR · DE
Agent
Nina Patel
Views, 30 days
412 across 5 channels
Channel Manager tab · one record, every destination
  • Your websiteLive within minutes of a status change
  • Sotheby’s International Realty DashGlobal network system
  • L’Express PropertyPortal
  • Property CloudPortal
  • Property MapPortal
  • More on requestAdded to the channel manager for you

Sotheby’s International Realty Dash, L’Express Property, Property Cloud and Property Map are connected today. Ask for a platform and it is added to your channel manager.

Per-channel view counts arrive with each portal, so you can show a vendor where their property has actually been seen, from the listing’s own page.

Everything connected

Everyone has AI. Ours runs the whole stack.

One real estate system to replace the stack that is all over the place. Built to lift sales by more than 37% and to make the lives of your agents and your back office a great deal easier.

A CRM your agents will love

Built around viewings, offers and tenancies, not a generic sales funnel. Works as an app on the phone.

Marketing that drives engagement

Campaigns, automation and templates in your branding, measured on opens and clicks, sent from the record.

Everything can be tracked

Source down to the individual form, close reasons, per-channel views and every conversation Max has had.

Lead management that converts

Fresh and Needs attention on every card, so nothing sits overnight and the first reply happens inside the hour.

Speaks withOutlookGmailMicrosoft sign-inYour website formsSotheby’s International Realty DashL’Express PropertyProperty CloudProperty Map

Book a demo

Replace the stack that’s all over the place.

See the website, the CRM, Max AI and the channel manager working together on real listings. A demo takes forty-five minutes, and most agencies are live within weeks.

Book a demoSee it live on sir.mu ↗